History & Heritage

It started life as a single house, but Claridge’s was soon transformed into an art deco masterpiece favoured by royalty and the most distinguished figures of every generation.

100 years of Art Deco

In 2025, Claridge’s marks a century of Art Deco with a dazzling celebration inspired by the Bright Young Things of interwar London. From intimate salon talks in The Painter’s Room and lively Charleston masterclasses, to indulgent sleepovers with cocktails in The Fumoir and limited-edition treasures, every experience captures the spirit of the era. Guests can sip Cecil Beaton’s favourite cocktails, explore the legacy of Deco design and style, and step back into the glamour and exuberance of the Roaring Twenties.

Four women in 1920s-style flapper dresses pose in a revolving door at Claridge’s entrance.

 

1800 - 1900

1800s, Small beginnings: William and Marianne Claridge are running a hotel in a single house at 51 Brook Street. In an ambitious move to expand their business, they buy the adjoining five buildings in 1854. Claridge’s opens in its own right in 1856.

1860, Royal visits: As Claridge's reputation grows, it is visited by Queen Victoria and Prince Albert. The hotel soon becomes a favourite of heads of state and royalty throughout Europe.

1898, Grand reopening: Bought in 1893 by Richard D'Oyly Carte, owner of the Savoy, the hotel is promptly closed to allow a significant re-design led by C W Stephens – the man responsible for Harrods – and the hotel re-opens in 1898.

1900 - 2000

1920s, Flappers' delight: In the vibrant years after the end of the First World War, flappers, bobs and the bright young things of London make Claridge's their place to party and the ballroom echoes to the songs of Gershwin, the sounds of jazz and the steps of the Charleston.

1929, Decorative transformation: Eighty new rooms and a stunning ballroom are added. Oswald Milne, a pioneer of the art deco movement, transforms the lobby. Much of the decoration, including work by Basil Ionides and a beautiful Lalique door panel, remains to this day.

1940s, Refuge for kings: Claridge's reputation as a haven for dignitaries is enhanced when many exiled heads of state use it as a refuge during the Second World War. The Kings of Greece, Norway and Yugoslavia remain there for the duration.

 

Historic black and white photograph of a formal banquet at Claridge’s, with guests seated around a long table in an ornate dining room.
Photograph of Queen Elizabeth II smiling beside Prime Minister Margaret Thatcher at a Claridge’s event.
Vintage black and white photograph of Claridge’s ballroom transformed with grass for an indoor bowls game, with waiters standing by tables


1945, Prince's birthplace:
At the request of Winston Churchill, suite 212 is declared Yugoslavian territory so that Crown Prince Alexander II can be born on his own country's soil. Churchill stays at Claridge's following his election defeat.

1950s, Hollywood home from home: Along with leaders in fashion and finance, Hollywood stars adopt Claridge's as their London residence. Cary Grant, Katharine Hepburn, Audrey Hepburn, Yul Brynner and Bing Crosby are all guests. Spencer Tracy says he'd rather go to Claridge's than to heaven when he dies.

1970s, Designer coup: Fashion designer Diane von Furstenberg begins her long relationship with Claridge's, resulting in her first interiors work being commissioned by the hotel. Her fellow guests include Aristotle and Jackie Onassis, and The Queen Mother, whose favourite table in the restaurant is always dressed with sweet peas.

1990s, Loving restoration: In 1996, Claridge’s enjoys a restoration led by designer Thierry Despont. He creates Gordon Ramsay at Claridge's, The Foyer, The Reading Room and The Fumoir. In 1999, designer David Collins transforms the Causerie into Claridge’s Bar, with a brief to slip quietly into the new millennium while keeping a firm hold on the last one.

Black and white photograph of a woman smiling while holding a clutch bag, standing in front of a car.
Claridge’s hotel exterior with multiple Union Jack flags displayed above the entrance, with doormen standing outside.
Marble table with Claridge’s memorabilia, vintage menus, and postcards alongside a teapot, cup, and saucer set on a patterned floor.

 

2000 - present

2000, The It-hotel: Claridge’s is adopted by a new generation of models, designers, musicians and artists. Kate Moss celebrates her 30th birthday here. Jade Jagger and Lulu Guinness describe the hotel as their ultimate treat and Alex James says Claridge’s is just “perfect”. Diane von Furstenberg launches four rooms and suites she designed as part of her first interiors project.

2012, Fashion leader: David Linley, a long-time friend of Claridge’s, completes his work on the 25 Linley Suites. There will be more evidence of his eye for detail and contemporary touches with the launch of the new business centre. David Downton continues as Claridge's first fashion artist-in-residence.

2021, Ballroom reopens after full restoration: Led by Blair Associates Architecture, the Ballroom is returned to the grandeur of old. From the striking three-tiered ceiling to the concealed light glinting off Palladium-leaf pilasters, original art deco details are revealed and authentic features recreated.

2022, Claridge’s Spa opens: After seven years of development, Claridge’s Spa debuts as a sanctuary of wellness and luxury. Designed by André Fu, the space offers state-of-the-art treatments.

2022, ArtSpace Café launches: Designed by John Pawson, ArtSpace Café opens as a sleek and contemporary space, offering a vibrant seasonal menu alongside an artful patisserie counter.

2023, Claridge’s Restaurant reopens: Paying homage to the hotel’s Art Deco heritage, Claridge’s Restaurant reopens as a timeless dining destination, showcasing contemporary cuisine crafted from seasonal, locally sourced produce.

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