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Art Deco and Claridge’s
Bold designs of the 1930s
Claridge’s is London’s art deco jewel. Designed to perfection in the 1920s, many of its original features remain impeccably in place.
An unmistakable style
Easily one of the most exciting eras of design, the art deco period mixed the natural forms of Art Nouveau with modern influences of Cubism and Futurism.
The bold lines and sweeping curves of the style give Claridge’s its unmistakable air of timeless elegance.
Art deco arrives at Claridge’s
During the late 1920s London’s bright young things were partying as if their lives depended upon it, and Claridge’s needed to modernise.
Claridge’s invited art deco pioneer Basil Lonides to re-design the restaurant and several suites. His magnificent engraved glass screens still adorn the restaurant today.
By 1929 the hotel was a world-renowned showcase for top British designers. Oswald Milne designed a new main entrance, removing the original awkward carriage drive. A façade of Roman stone and jazz moderne mirrored foyer completed Claridge’s new look.
The art deco block
The grand success of the art deco redesign inspired a much larger project. In the early 1930s Milne added an extension to the east side of Claridge’s. With its simple cubic outline, the tall brick block stands in both contrast and harmony with the main hotel building.
Inside, Milne created a fine suite of reception rooms and guestrooms furnished with smart, eclectic style. The additions were widely praised in the press.
Art deco today
In 1996, Claridge’s embarked on a major design restoration. Inspired by archive photographs from the 1930s, New York-based designer Thierry Despont made over the Foyer area in modern art deco style. The centrepiece of the space is a stunning, up-to-the minute Dale Chihuly chandelier. David Collins was also invited to create the new Claridge’s Bar.
Claridge’s entered the 21st century in a dramatically modern art deco style.
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Claridge's, Brook Street, Mayfair, London W1K 4HR, +44 (0)20 7629 8860
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