Four dancers in sparkling flapper dresses striking poses outside the iconic entrance of Claridge’s, with British flags flying above.

100 years of Art Deco

11 May 2025

The Bright Young Things were the carefree generation of dazzling young aristocrats and socialites who lit up interwar London, and threw lavish fancy dress parties, drank exotic cocktails and whose antics inspired writers from Nancy Mitford to Evelyn Waugh as well as society photographer Cecil Beaton. Celebrating this extravagant era a century later, Claridge’s has delved deep into its archives to capture the magic of living life as a Bright Young Thing - including:

Art Deco Salon Series

Set in the intimate surrounds of The Painter’s Room, discover a curated programme of complimentary talks from the Claridge’s Deco family. From fashion to fragrance, each elegant evening explores the legacy of this defining era.

23 June - Art Deco design with creative visionary, Bryan O'Sullivan

11 August - Sounds of the jazz age with musical maestro, alex le roux

1 September - Fragrance from the 1920s and beyond with award-winning journalist, alice du parq

Claridge's Sleepover

Stay in suites and rooms designed with exquisite art deco interiors, complete with indulgent Hanky Panky cocktails in The Fumoir, a limited-edition copy of Flappers and Philosophers by F. Scott Fitzgerald (a regular Claridge’s guest) and original Art Deco bottles of the centenary scent, Shalimar by Guerlain.

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Cecil Beaton's Cocktails at Claridge's

Signature 20s recipes from The Flapper to Southside Fizz all from The Cecil Beaton Cocktail Book served in original Lalique glassware in The Fumoir, the Deco bar at the heart of the hotel, tying in with the opening of Cecil Beaton’s Fashionable World at The National Portrait Gallery in October.

Charleston Masterclasses

Learn how to dance like the Bright Young Things with London’s finest flappers - The Bees Knees, and immerse yourself in the lively atmosphere of 1920s art deco style. 

The Great Gatsby

Pre-theatre dinner in Claridge’s Restaurant – soak up the 1920s vibe and dazzling dishes before heading to the new musical production of The Great Gatsby at The Coliseum.

A classic perfume bottle of Shalimar by Guerlain with a pearl necklace and a Claridge's paper on a wooden surface, reflecting an elegant atmosphere.
A woman in striped pajamas holding a pink cocktail while reading F. Scott Fitzgerald's
A collection of vintage items such as pearls, a decorative container, and a card announcing a series of dances at Claridge’s, evoking the glamour of the past.
Four dancers in flapper dresses and headbands posing in a mirrored revolving door of a hotel, capturing the spirit of the 1920s.

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